Competitive Intelligence · B2B SaaS

Know Exactly What Your
Competitors Are Doing
Before Your Next Deal

Quarterly competitive intelligence reports built from 100% public data — so your sales team has the answers they need and your leadership is never caught off guard.

Get Your Free Report → See How It Works

No obligation · No pitch · Just the work · Keep it regardless

Your sales team is flying blind
in every competitive deal

These are real things SaaS founders and CMOs say when they reach out to us.

"We're going up against 6 competitors in every deal and our sales team has no battlecards. We keep losing and we don't know why."
— Series B SaaS CMO, HR Tech
"I need a 10-page competitive landscape before our board meeting in two weeks. Nobody on the team has time to pull this together."
— Founder, Project Management SaaS
"We're launching in a new vertical and have no idea who the real players are, what they charge, or how they're positioned."
— VP Marketing, Series A FinTech

A complete intelligence report
your team can actually use

Every Goodwin Research Battlepack™ includes six sections built to give your team clarity and confidence.

📋

Executive Summary

Top 3 findings in plain language and one clear recommendation for your next 30 days.

🗺️

Competitive Landscape Map

Where every competitor sits in the market — pricing, feature depth, and momentum signals.

🔍

Competitor Deep-Dives

Funding, headcount, pricing, G2 sentiment, recent product moves, and hiring signals for each competitor.

⚔️

Sales Battlecard Pack

One sales-ready page per competitor — their pitch, their weaknesses, and your winning response.

📈

Market Signals

Trends, regulatory shifts, and technology moves affecting your category in the next 90 days.

🎯

Strategic Recommendations

Three prioritized actions ranked by impact — specific, actionable, and tied to real data.

Simple from your side.
Thorough from ours.

You answer five questions. We do everything else.

1

Fill Out 5 Questions

Tell us your company, your competitors, and the #1 question your report must answer.

2

We Research Everything

We pull public data from G2, LinkedIn, pricing pages, job boards, press releases, and web archives.

3

You Get the Report

A professional PDF delivered to your inbox within 10 business days — ready to share with your team.

4

We Debrief Together

A 30-minute call to walk through findings and answer questions. Every report includes this.

Straightforward pricing.
No surprises.

Start with the free sample to see the quality before committing to anything.

Starter

$1,200 /report
3 competitors · 7 business days

  • 3 competitors analyzed in depth
  • Executive summary + recommendations
  • Competitive landscape map
  • Battlecard pack (3 pages)
  • 30-min debrief call
  • 1 revision round
Get Started

Enterprise

$4,500 /report
Up to 8 competitors · 14 business days · or $3,500/mo retainer

  • Up to 8 competitors analyzed
  • All 6 sections + market sizing
  • Board-ready slide deck format
  • Unlimited revisions (14 days)
  • 60-min strategy debrief
  • Monthly competitive flash briefs
  • Dedicated Notion client portal
Get Started

Let me earn your business
with a free report first

I understand you don't know me yet. So here's my offer: fill out the intake form below, and I'll build you a complimentary competitive intelligence report — no pitch, no obligation. If it's useful, we can talk about an ongoing arrangement. If it's not, you keep the report.

1
Fill out 5 questions
2
Receive your free report
3
Pay only if it's valuable
Claim Your Free Report →

Tell us about your situation

Five questions. Takes about 5 minutes. This is all we need to get started.

Request Your Free Competitive Intelligence Report

Fill out the form below and I'll be in touch within one business day to confirm your start date.

🔒 No spam, ever. No obligation. I'll respond within one business day.

JG

Hi, I'm Joseph Goodwin

I run Goodwin Research — a competitive intelligence service built specifically for B2B SaaS companies who need to understand their competitive landscape but don't have the budget for enterprise CI tools or a full-time analyst.

Every report I deliver is built from 100% publicly available data — review platforms, LinkedIn signals, job postings, web archives, pricing pages, and press coverage. No proprietary databases. No NDAs. Just systematic research organized into something your team can actually act on.

Joseph Goodwin LLC · Portland, Oregon · joseph@goodwinresearch.com